IP Whiz has pioneered the protection of distinctive product appearance through creating, registering and enforcing 3D trademarks in both the Middle East and China.
In the UAE, after registering our first 3D trademark in 2013 for a jewellery design, we succeeded in clearing the market of huge quantities of lookalikes. Since then we have registered over 90 3D trademarks protecting distinctive designs of jewellery, watches, bags, shoes, pens, sunglasses, fashion accessories and perfume bottles.
In China, we have enforced 3D trademarks for distinctive designs of watches and perfume bottles against factories manufacturing and exporting high-grade lookalikes.
Where 3D trademark protection is not available, we explore using copyright.
In Saudi Arabia, after proving the ‘date of first publication’ for certain designs, we have been able to initiate actions by the Copyright Administration.
因此，创立和注册立体商标并对之实施保护势在必行；IP Whiz已成为在中东地区和中国保护产品显著外观的先行者。
2013年首个珠宝立体商标成功地在阿联酋获得注册以来，该地区市场上大量的克隆产品得以清除。之后，涵盖珠宝、手表、手袋、鞋子、笔、太阳镜、时尚产品及香水瓶等超过90个立体商标相继得到了注册和保护。
同样，得益于立体商标的注册，我们已在中国大陆对高质量克隆手表及香水瓶外观设计的出口厂家进行了有效的打击。
在无法实施立体商标时，我们尝试寻求版权保护。
通过证明 产品外观设计的 “首发日期在先” 原则，我们在沙特开启了和版权部门的执法保护行动。