IP Whiz has pioneered the protection of distinctive product appearance through creating, registering and enforcing 3D trademarks in both the Middle East and China.
In the UAE, after registering our first 3D trademark in 2013 for a jewellery design, we succeeded in clearing the market of huge quantities of lookalikes. Since then we have registered over 90 3D trademarks protecting distinctive designs of jewellery, watches, bags, shoes, pens, sunglasses, fashion accessories and perfume bottles.
In China, we have enforced 3D trademarks for distinctive designs of watches and perfume bottles against factories manufacturing and exporting high-grade lookalikes.
Where 3D trademark protection is not available, we explore using copyright.
In Saudi Arabia, after proving the ‘date of first publication’ for certain designs, we have been able to initiate actions by the Copyright Administration.
通过证明 产品外观设计的 “首发日期在先” 原则，我们在沙特开启了和版权部门的执法保护行动。